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It’s 2018, and whether you’re a brand new business building your first website or an established one in need of a revamp, there is a slew of factors you’ll need to take into account. Consumers and technology have evolved, SEO algorithms have changed, and new digital tools have emerged. Good thing we’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website but capture new customers and grow your business at the same time.
1. Use These Web Design Tricks to Grow Your Business Exponentially
Gabriel Shaoolian from Entrepreneur talks about how to use web design tactics like video landing pages, parallax scrolling, and animated calls to action that will make a concrete impact on business growth.
2. The Four Web Design Trends Businesses Should Actually Care About
What are some of the top web design trends for 2018 that your business should be aware of? Bryant Chou from Forbes goes over things like long-form multimedia, content hubs and e-books, and principles-first design.
3. 7 detailed tips on how to improve your website in 2018
Technology is always changing, and it takes a lot of effort to keep your website in line with what’s new. Aaron Dicks from The Next Web takes a closer look at some of the most important technical improvements you can make to your website this year like mobile optimization and AMP for ads.
4. 5 steps to speed up your image-heavy website
One of the biggest website design optimization mistakes that businesses make is image size. Slow loading times hurt not only the user experience but SEO and search rankings. Brandon Morelli of Codeburstio goes over how to audit your website for heavy image size and make the necessary changes.
5. 5 Best Responsive Web Design Practices in 2018
There’s no telling what device users might access your website on. Whether it’s a PC, smartphone, or tablet, your website needs to be responsive to every device, browser, and operating system to ensure a seamless experience. TG Daily breaks down everything from typography to grid design on how to make your website responsive.
6. 16 of the Best Landing Page Design Examples You Need to See in 2018
Landing pages can be one of the most effective tools in targeting your lead generation efforts towards specific customer segments. Here, Hubspot provides a ton of landing page inspiration for 2018. From big brands like Shopify and Airbnb, you’ll learn how to properly execute landing page elements like forms, copy, and layout.
7. How to Rank in 2018: The SEO Checklist
How your design your website can play a pivotal role in how you rank in search engines like Google and Bing. And there’s perhaps no better authority on SEO, SERP, and keyword analysis than Moz. Rand Fishkin breaks down everything you need to know about designing your website to be SEO friendly, taking into account updated ranking algorithm changes.
8. How to Design a Tour Page: Examples and Best Practices
Product tour pages are especially important for technology companies trying to showcase a product or service to potential buyers. Design Shack breaks down some of the best product tour pages of 2018 from successful brands like Mint.com and Basecamp so that you can apply some of the same principles to your own website.
9. How to Design Your WordPress Blog in 2018
No matter what business you’re in, having a blog on your website has become virtually mandatory. And one of the most popular, useful, and flexible platforms to build both your website and blog is WordPress. Torque magazine provides some of the best tips for 2018 that will allow you to use WordPress to generate an attractive, user-friendly blog interface.
10. How to Get Truly Memorable Video Testimonials from Your Customers
Nothing builds credibility with future customers better than testimonials from your current ones. Here, Zachary Basner provides a comprehensive guide on how to get some of the best customer testimonial content for your website, and produce it into engaging and informative video format.
11. 8 Great Examples of B2B Web Design
For companies involved in business-to-business sales of products and services, websites have to be designed and optimized for a different audience than consumer-focused websites. DBS Interactive provides some of the best examples of B2B web design principles such as functional minimalism, clearly defined value proposition, and CTA placement.
12. Why Less is More When it Comes to Your Business Website
When it comes to website design, it’s easy to get carried away with text, videos, pictures, and other elements that you think the visitor needs to see. Mallen Baker from DaisyWheel explains why you should avoid overstuffing your website with too much content, and how you can accomplish your business goals through a simplistic approach to design.
13. Three Design Hacks For Better Website Conversion
No matter what business you’re in, one of the main purposes of your website is to get visitors to take some sort of action. These conversions can be anything from downloading an ebook, subscribing to a mailing list, or making an actual purchase. Erin McCoy writes in Forbes about some of the best web design hacks that can increase conversions, no matter what your goals are.
14. How to Successfully Use Gamification in Your B2B Community
One of the best ways to keep your customers engaged, and attract potential new ones, is by creating an online community section of your website. Vanilla Forums is a technology company specializing in building online communities for some of the largest brands and takes you through why Gamification is set to be one of the biggest community page trends in 2018, and how you can leverage it successfully on your website.
15. 5 Reasons Why Infographics Still Matter in Content Marketing
It’s true that the Infographic has been around for quite some time, but it’s still one of the most effective resources you can have on your website to communicate complex concepts in a concise, colorful, and impactful way. But times have changed, and Shutterstock provides an updated how-to on producing infographics that will resonate with today’s digital consumer.
16. When Less Is More: The Dos and Don’ts of Designing Web Forms
Whether it contacts us, event registration, or scheduling a demo, your website is likely going to have multiple forms for visitors to fill out on a consistent basis. The problem is, many forms are designed in a way that’s too complicated or not user-friendly, often resulting in visitors abandoning the process altogether. Marc Schenker of Adobe offers some easy, but powerful, solutions to creating web forms that are simple and effective for 2018 and beyond.
17. How much should your web design cost?
Depending on your business and budget, you’ll need to sort out how exactly you’re going to design your website, who’s going to do it, and around how much it’s going to cost. 99Designs offers a highly detailed breakdown of what your website design plan needs to include, and the different pricing options typically available. From a freelancer-driven project to a full-blown agency, you’ll need to browse this guide to make sure your website is delivered not just on time, but on budget as well.
18. How to Create a Professional Web Layout in Photoshop
Whether you’re dealing with a freelance designer or an internal team, odds are you’re going to need a website layout mockup to being the design process. Your layout functions as the initial foundation for your design, so the better it is, the easier the whole process will go. Photoshop Tutorials provides an in-depth, step-by-step guide on creating a professional layout with one of the most powerful graphic design software on the market, Adobe Photoshop.
19. The best free website builder 2018
Depending on the size and stage of your business, you may want to employ a free website builder of some kind. Mark Wilson from Tech Radar provides an up-to-date ranking of free website builders like Joomla and Weebly to help you determine which builder might be right for you. And as your website progresses, you’ll be able to upgrade to more premium versions of these services.
20. 7 Landing Page Design Best Practices
Designing a quality, converting landing page oftentimes isn’t as simple as you might think. Vague messaging, cluttered layouts and other common mistakes can significantly decrease land page effectiveness, and in turn overall conversions. Venture Harbour lays out seven of the most common landing page pitfalls and provides ways to avoid or overcome them for 2018.
21. Website Copywriting Best Practices 2018
While copywriting might not be the first thing that comes to mind when you think of website design, it really is one of the most important aspects of the overall user experience of your site. Strong copywriting is necessary in multiple aspects of your web design, including headings, CTAs, and forms. Professional web copywriter Lorrie Hartshorn provides a comprehensive list of actionable tips that will help take your web copy to the next level.
22. How to Choose a Good Color Scheme For Your Website
Choosing a color scheme for your website might not seem like a huge decision, but it’s one that shouldn’t be taken lightly. Colors have a subtle (yet dramatic) effect on the human psyche, and users will often subconsciously judge the credibility of your website and business based on the color scheme. Thankfully, the pros at Website Builder Expert have provided a comprehensive guide created to help you choose the best color scheme for multiple aspects of your website that will match the expectations of your audience.
23. How to Use Gradients in Web Design this 2018
Although a great color scheme goes a long way, there other design strategies that can really set your website (and brand) apart from the competition. Many big brands like Spotify are now using gradients in their web designs, and Bluelit’s guide to gradient coloring will be able to set you down the same path to a more stunning color palette.
24. Website Redesign Best Practices For 2018
There’s no getting around it, at some point in time you’ll need to redesign your website. And if you haven’t done so recently, then 2018 might just be that time. Sheila Kloefkorn (via Forbes) walks you through the planning process of redesigning a website, as well as how to tackle obstacles and disruptions that are bound to occur during the process.
25. Lead Generation: Website Best Practices
Another great article from Andy Crestodina at Orbit Media, this piece breaks down the nuts and bolts of how to generate leads from virtually every page on your website. Lead generation is one of the primary goals of most websites, so you’ll want to dig into the nitty-gritty of how to capture as many leads as possible.
So there you have it, 25 of the best tips, tricks, and advice on designing your website.