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Every business wants more and more visibility, and they can achieve that through Search Engine Optimization (SEO). The more people are aware of a company, the larger the revenue of this business will probably be. Working on ranking higher on Google and similar search engines should be a priority for every business because it’s an effective way to improve online presence and comes with various other benefits as well.
SEO it’s a process that improves a website’s visibility in the different search engines. However, businesses with an SEO-optimized site also enjoy hidden benefits such as credibility, engagement, and more.
There are multiple reasons for businesses to implement SEO recommendations. Read on to learn more about the advantages of search engine optimization for a brand’s website.
Although SEO does not have an immediate effect on a website’s rank, it does provide noticeable and sustainable results over time. It’s a matter of time before the website becomes a popular choice for users.
The effects of SEO can last for many years. As a website starts to rank higher on Search Engines Results Pages (SERP’s), it will gain authority. This is largely taken into account by search engines, making websites with higher authority levels the first ones to be recommended to users.
Authority is a byproduct of the rising number of users accessing the site. More visits equal to more useful information. Consequently, search engines give these websites a place on their first page of results.
Businesses’ websites could earn a first-page rank on SERP’s even without a strong SEO. They only need to implement basic on-site and off-site SEO recommendations, while providing a valuable service and a good user experience.
However, effort and budget will provide better results. Bigger investments will surely make a company’s website to stand out among its competitors, and also will make it to stay longer as an authority site.
Attracts a Larger Audience Through Organic Search
Billions of potential buyers use Google and other search engines every day. These people are looking for information and solutions for their needs, and the engines provide them with trustable resources to quickly and effectively solve their problems. This is known as organic search.
As a result, the biggest amount of visits a website gets is through organic search. This makes increasing a site’s organic visits a smart plan, especially when it comes to businesses selling products or services. And this is the goal with SEO.
Implementing SEO allows a business’s website to be considered as reliable and valuable by Google. Sites with strong search engine optimization will then be recommended the most by Google. Therefore, the major part of the organic searches will go to these sites, significantly improving their chances of selling their products or services.
Page One Is Everything
According to research, websites with a spot on page one on SERP’s have the best click-through rates. Furthermore, the first three sites on page one get 40 percent of click-throughs.
Therefore, a position on page …
The modern business world is highly turbulent. You can’t predict what will happen the next second that may jeopardize your situation. Uncertainties and economic vulnerabilities have become prevalent nowadays. In such a gloomy scenario, starting a new venture could be risky. If something goes wrong, you’ll sustain huge losses and have to shut your venture quickly. However, certain sectors still yield big profits under all circumstances. Just take a look at popular Google keywords people use to find ever-green businesses. Best hot wings near me is one such term commonly searched on Google and Yahoo. Let’s find out more about this keyword.
Why – best hot wings near me – is popular among shoppers?
You may wonder why start a hot wings making business when many other options exist. Of course, you can start any venture and make profits. It all depends on your product quality and marketing abilities. However, competition is the name of the game. You can’t ignore tough competition in any field. While competition exists even in eatables, certain factors favor food products.
Firstly, there’s a growing trend to buy ready-to-eat foods. Instead of cooking items at home, people prefer protein-rich foods from takeaway restaurants and hotels. You can easily tap on this new trend to make money. All you need is variety and taste to get going in the field. Plus, you need quick, efficient service to attract customers.
Secondly, most of the modern ladies are working women. They’re out of time to cook foods. Whenever they need food, they just order it to get away with the hassles of cooking amid tight schedules. So, you need to deliver the desired order on time to thrive in this ever-green field.
Thirdly, the population is growing at an exponential rate. The more the number of people, the more orders for any business will be. You’ve many mouths for your products. You may opt for any food products from groceries to pizzas. However, many folks search for best hot wings near me in Virginia Beach. Whether it’s USA, Europe, or Asia, hot wings and related items have become the epicenter of eating.
Many entrepreneurs start the hot wings business to make a fortune. However, some businesses stay content with whatever number of customers they get, whereas others hardly manage their online expenses. On the flip side, certain sites make a fortune even in a saturated market.
These site owners optimize their website for targets. Whenever users search the web for hot wings near their place, these sites come up in search results to bag their orders. As a prudent businessman, you’d want to come up on top of search results whenever customers perform a search query.
Benefits of optimizing your site with the keyword best hot wings near me
Gone are the days when people used to visit brick and mortar shops for their needs. Thanks to web-based platforms, most shoppers prefer online shopping portals. Whether you sell books or outfits, you ought to have a …
Website and search engine users are becoming more demanding. The days of creating your website and leaving it there for several years are over. If a user visits your website and simultaneously looks at the website of your direct competitor, then the topicality, seriousness, and interactivity of a website often decide. The following are few simple but essential lawyer web design tips on which searchers value today. Thank you to https://www.proactivelawfirmmarketing.com for helping with this content.
Of course, this is not the priority when looking for the right lawyer, but maybe that is the tip of the scales. A blog with valuable tips may be what the searcher comes to your site about and then ultimately decides for you, even though he did not yet know that he needed legal help. Why leave it there?
A website for lawyers and law firms should look serious. Web designs that are too playful, colors that are too bright, or inappropriate typography are more likely to deter. Ultimately, of course, the website also has to fit the lawyer or the law firm. Of course, there should be scope for design.
The critical point is, of course, trustworthiness. Such builds on technical aspects, such as the use of an SSL certificate. The result is quick access to the contact details of the law firm. All lawyers looking out to design their website should also heed this point in web design!
Web design standards
Of course, a website for a lawyer or a law firm also includes technical innovations that have become standard in web design. One example is responsive web design. Does this mean that your website can also be appropriately accessible on a smartphone or tablet? Many websites and homepages of lawyers, law firms, and Co. are still not adapted for mobile devices!
SEO / search engine optimization
What many, sometimes new, websites of lawyers and law firms fail to do is win over clients and clients. Your website doesn’t appear on Google or only on one of the back pages? Then SEO will help here. With search engine optimization, you optimize your website for Google and other search engines.
WordPress works best for websites and homepages that you would like to maintain yourself. If you want to build your blog as a lawyer to offer potential clients and clients added value, a simple content management system like WordPress pays off.
One point that always annoys me personally is when links on a website run empty and point to an error page. You can avoid this by regularly checking the links on your website. Law firms and lawyers should ensure their website links are always working as a way of showing seriousness in their work.
Let the professional do it
Let a professional web designer help you develop your website. Because the design of a website can be pervasive. So you can be sure that later everything will be as you imagine it to be. …
Who needs a web design company? Doing it yourself seems like a piece of cake. Download some software or use your web hosting company’s built in website making software. Spend a few hours and then *poof*, your website is done. Maybe not.
The biggest problem in digital marketing today is that small business owners do not understand how important their website can be to their business. The look and functionality of your website can make or break you. While doing it yourself will certainly save you money upfront, within 1 year you will have lost more revenue and goodwill than it would have cost to hire a professional web design company…twice over. Today’s websites are nothing like those from 5 years ago. They serve as both a 24-hour marketing vehicle for your business and a tool to make your life easier. So what’s the big deal with having your site done professionally? Here are 10 reasons why going with a professional beats doing it yourself.
1. A Positive First Impression
The second somebody visits your website, they form an opinion of your business. This opinion is based entirely on the look of your site. Imagine that. Even if you provide the best service in the world or your products cure cancer, your website is the one doing the talking. What do you want it to say? When you go the extra mile to hire a professional web design company, they’ll notice the difference and your first impression will be significantly more positive.
2. Compatibility With the Latest Mobile Technologies
If you are not a freelancer or working for a web design company, you probably have little knowledge of new and upcoming technology standards for mobile websites. This can cost you big. For example, we know mobile is growing every month, but what solutions might you use to make your website mobile compatible? If you weren’t aware of responsive web design, you might instead pay a monthly fee to have a company create and maintain a mobile version of your website. A professional web design company would educate you on responsive design and build your site using the technology, saving you hundreds of dollars. Additionally, as newer mobile devices come out, is your self-made website able to adapt? Nobody knows, but with a professional your site will likely be far more future proof as new ways to browse the web emerge.
3. Beautiful High-DPI Retina Optimized Images
Wondering why your website’s images look fuzzy on your new iPhone or high-def tablet? It’s because these new high-resolution devices support high-dpi images – images with twice as much detail than before. You’ve heard the term “retina” used in Apple marketing and retina-compatible images are what we are talking about here when we say high-dpi. For the average Joe, even with a “retina-compatible” theme high-dpi images require a bit of trial and error. If you aren’t using WordPress, the process is even harder without ready-made plugins to start off with. But …
Building a website from scratch? Revamping an existing one? Either way, there are plenty of considerations you’ll need to make before getting started. Whether your budget is big or bootstrapped, here are 5 tips for hiring a really great web designer.
1. Own, not rent, your website
Before beginning your website project, get clear on the difference between renting and owning your website. Customized themes from SquareSpace and ElegantThemes are certainly beautiful, but require you to pay monthly or annual fees to continue using them. For custom-designed websites, you should have full rights once your project is completed and paid for.
When reviewing developer proposals, carefully read the fine print. Will ownership of the domain name, hosting environment, and source code be transferred from the web designer to you? What about the copyright for images, graphic designs and content? Without these guarantees, you won’t be able to keep your website should you decide to change developers in the future, and you’ll have to rebuild from scratch.
2. Check out their portfolio
Choose a few of the web designer’s samples and visit these websites. Do you like what you see? Don’t just ooh and ahh over pretty designs – go beyond the home page and click through several pages to check their functionality, site architecture, and user experience. Look for clean designs and intuitive navigations. The quality of work they put into their past projects will likely reflect the outcome of your website project.
3. Inquire about SEO
A properly optimized website will keep Google’s penguins, pandas, and hummingbirds at bay. Talk to your web design candidates about their SEO knowledge. If they make pie in the sky promises about first page ranking, that’s a huge red flag and you should walk away. If they talk about how proper indexing, coding, and other site-wide techniques can improve search bot accessibility and page speed, you’re good to go.
4. Make sure you mesh well
When vetting web designers, schedule at least one in-person or virtual meeting with each candidate and interview them face to face. How they respond to your questions now will speak volumes about how they’ll be to work with when the project is in full swing. Do they ask a lot of questions and seem genuinely interested in your project? Do they seem nonchalant and brush off every concern you have an easy fix? Do they overpromise on what they can deliver like a sleazy salesman? Gauge their reactions to your interview questions to determine if they’re a good fit.
5. Think about the long term
Once development is completed, websites require routine maintenance work on the back end to continue running optimally. Performing upgrades, safely backing up files, cleaning cache, deleting old plugins…the list goes on. Who will handle these technical tasks?
If you want to manage these tasks on your end, make sure your website is created in a user-friendly CMS like WordPress or Drupal. Plus, these environments will make editing, adding and deleting content a …
A website is your identity on the internet. It has to portray yourself, the art and craft, and the skills you have mastered. However, if you plan to take your business live on a website, then the design matters more than a personal blog or website. In this article, we’ll explore 7 reasons you should hire a professional web design company.
Online customers are more careful and cautious in order products or services; that’s why you may need to focus on your website’s design. There are different ways you can have a website. For example, you can have a template that immediately set up your website with a pre-defined layout and user experience.
Most people choose website builders to design a website by dragging and dropping objects and boxes to each page. Trying these methods will get you a friendly website with thousands of other websites that have gone through the same economical solutions. To be different, stay ahead of the competition, and offer an exciting user experience, you must hire a professional web design company. The one that owns your business requirements and designs an excellent website that is appealing and usable. Let’s look into more reasons as to why you must invest in a dedicated and professional design company.
A freelancer or a web design agency has limited exposure to the market. They often claim to have worked with clients worldwide, which is not justified as they have worked on global standards. To have a website designed for people of a specific region, language, ethnicity, and culture, you must go for a company with such projects in the portfolio. For example, if you aim to set up an online garments store for the UAE’s women, you must look for a professional web design Dubai Company. They know the local industry’s design trends and are familiar with the common eCommerce templates famous among the locals. A dedicated company can deliver the kind of work no one else can offer.
Unmatched Creativity: Reasons to Hire a Professional Web Design Company
A professional web design company is often powered by design enthusiasts who have spent years understanding different businesses and addressing their issues with impressive design solutions. An individual design that may have completed a few random design projects never possesses the exposure a design of a professional company owns.
Companies have a team where they keep learning new concepts and techniques and practical implementations on the right channel. They know the aesthetics of web designs for various businesses and industries. Therefore, they can assure you unmatched creativity.
Professionals know the latest trends.
Web design and development are equally flooded with emerging trends, how the fashion and beauty industry is. Only an expert or an enthusiast would like to chase the trends and see how it fits into various business types and models.
A trend only seems to be a concept they may seek inspiration from for a newbie or freelancer. However, a professional company sets …
If you are a new business or even a business that needs a website overhaul then you are going to be looking at a web design agency to help you along the journey. With a vast array of companies to choose from, navigating who may be best for you can sometimes seem tricky when it does not need to be. In our latest article Lead Genera have put together a guide on how to choose a web design agency.
Why Is A Website Important
To put some context on why choosing a web design agency is important we first need to look at why a website is important. A website is like putting your business in the shop window and giving your customers a destination to find out more about you. Therefore having a website that is easy to use, user-friendly, and also informative is important. Choosing who should build this for you is a key business decision for pushing you forward.
Things To Consider When Choosing
When choosing who should complete the design of your website there are some key factors to look at. Understanding these factors will help to decide if the agency is a business you would like to partner with, and also if their expertise is going to match your expectations. Some of the factors to consider when deciding how to choose a web design agency include the following:-
The first place to start is going to be looking at their previous work. This will give you a good understanding of what your website may look like, or to at least what standard it is going to be finished too. Previous work is also a good marker for how they may build a website tailored to your industry. We look more into relevant experience in the next part of this guide.
Relevant experience can be separated into two sections. Firstly will experience building the website you require. Most websites have other functions like quote tools or client logins, so ensuring that the agency you can choose has experience in these areas will help to produce better success.
The next part will be relevant to the industry you work in. Some industries are very niche, so making sure they have a knowledge of that industry, what is appealing to customers, and how to build something effective will only benefit your business in the long run. However, it goes without saying do not put too much emphasis on industries. Most agencies will conduct thorough research into other companies for inspiration when designing.
What’s Their Website Like
Let’s be honest if they have a second-rate website then chances are they are not going to give your project the best of looks either. Having a well-branded, easy to use and user-experience-focused website will speak volumes about what they like to achieve with you. If they have a great website, it’s easy to navigate, and gives you all of the information you require then they should definitely …
Here are the tips for choosing an ideal web design agency:
Do They Welcome Your Ideas?
You know what is best for your business because you are a professional in that industry. You have a good knowledge of the product or service that you are selling. You also know how the business should be presented to people. No one should know your business better than you.
Therefore, if the web design agency does not welcome your ideas or they are not open-minded to see better ways of marketing them, then that is a red flag. The duty of the agency is to listen to your ideas, improve on them, and take action based on those ideas.
Do They Make You Think Out of the Box?
An ideal web designer will not only welcome your ideas but will also make you see your business from a different perspective. You have to ensure that the agency you choose is one that will challenge your opinions and give you a better concept or strategy that will work.
Also, the agency does not only need to know about design, but they also need knowledge of conversion rate. This is because people need to visit your website and become paying customers. So, if the agency only does the exact replica of what you tell them to do, then you are not getting value for your money. The designer’s expert knowledge has to match yours to produce amazing results.
Is Their Marketing Team Experienced?
Some people think they just need to have a website so that their business can have an online presence. Whereas some others believe that a website is an essential tool for business growth. If you are in the first category, this may not matter to you. But if you are in the second category, it is important to pick an agency that has some experience in marketing.
An agency that does not have an experienced marketing team is like a car without an engine. It may appear good, but it will never take you anywhere. The internet is not static, things keep changing and you need consistent digital marketing to ensure that your website performs optimally.
You need a website that is not only attractive but effective. When the agency has marketers, developers, and designers, you are confident that the outcome will fetch you results.
Do they Have Knowledge of CMS?
If a web design agency does not encourage a content management system (CMS), then they are outdated. Your website should have a CMS, else you will be placed at a disadvantaged point in the digital market. A good agency will not recommend a static HTML website. They will also not use “do it yourself” software.
Is their Web Design Mobile-Friendly?
A website that is mobile-friendly ranks faster on Google. Many internet users surf the internet with their mobile phones. So, if your site does not support mobile phone views, you …
If you’re about to build a new website, wondering how much does website design cost in 2022 is a common question. Depending on your needs a website can cost anywhere between $100 to $500,000+, so what’s the difference? Pricing variables that come into play include the complexity of design, programming needs, custom functionality, data imports, ERP integrations, and more. The best way to get an accurate cost for your website design project is to talk with a web design expert in detail.
So, when building a new website, how do you know what to budget? It’s difficult to determine website pricing as many variables come into play, but we’ll outline what to expect and differences in pricing levels. Understanding what a website costs will allow you to select the best website design company that matches your budget and goals.
What Affects Website Project Costs & The Overall Website Price?
It probably goes without saying, but the type of website you’re looking to develop will ultimately affect pricing. A basic website for a restaurant with 10 content pages is a simple project, while an eCommerce website processing millions in transactions with 50,000 items is a time-consuming website development undertaking. To learn more about eCommerce website pricing project, read pricing your eCommerce website.
Many factors can go into what makes a website complicated and are listed below.
Items That Determine Website Cost:
- How do you want your website to look?
- How many pages do you need?
- What platform will your website be on? (WordPress, Magento, Shopify, Onveos, etc.)
- Who will put your content into the website (Your agency or will you?)
- Do you need advanced CMS capabilities?
- Will your website integrate with other software?
- Do you need to process payments online? (eCommerce)
- Do you have custom functionality that’s needed?
The website pricing below is based on working with a website design agency located in the United States. This does not include overseas prices, outsourced pricing, or working with freelancers. There are always options for lower costs, but risks are associated with lower website design price points.
Your Breakdown To Website Design Costs & Development Pricing:
|Cost Factor||Average Price|
|Website Graphics & Layout||$3,000 – $25,000|
|Landing Pages||$150-$250 / page|
|Responsive Design||$2,000 – $20,000|
|eCommerce Features||$5,000 – $50,000|
|Data Integrations||$3,000 – $25,000|
|Content Management System (CMS)||$3,000 – $20,000|
|Website Copywriting||$100 – $500 / page|
|Domain Name||$10/ year|
|Website Hosting||$20 – $1000 / month|
|SEO Services||$500 – $10,000 / month|
|Website Maintenance||$500 – $2,500 / month|
Cheaper Website Alternatives
If the website prices above scare you, there are alternatives to developing a website without an agency. These days there are many plug-and-play options as well as websites that offer freelance services. At the end of the day you may have as much expertise on your side, but it should allow you to get a viable website online. If you’re a start-up business, that may be all you’re looking …
After more than 500 web projects, we’ve learned a lot, including common spots where you may have project risks. These are the top 6 to consider if you’re launching a new web project soon:
So you’re about to embark on a web design project; do you have a risk mitigation strategy in place? Do you know what you will do about migrating your content, enabling search or scaling the end result? The following risks and suggested mitigation strategies are some of the most common ones that we encounter in our work with clients.
1. Multi-year, multi-phase project
Embarking on a multi-year project requires that all stakeholders have a unified vision of what the solution/site looks like at the end of each phase. Your project discovery process needs to achieve this consensus. Incorporating exercises like journey mapping and discussions around applications lifecycle management and continuous deployment will help in ensuring that your entire team is on the same page from the get-go.
2. Scope and scale of content migration
Content migration is often underestimated. Once the information architecture is complete, we recommend that you begin the planning for the migration exercise. As a rule of thumb one person can manually migrate 20 – 30 pages of pre-existing content per day. Curious about how best to start planning for content migration? We’ve put together a helpful checklist to help you sure that you’ve got all your bases covered.
If you are fortunate enough to have your existing content stored in a structured way, automated migration may be a possibility, just keep in mind that will often require that the information architecture be similar.
3. Integration with cloud and on-premise applications
Early in a project the location of all the integration points may not be known – or may be in flux. This can often hide some of the larger technical, security and performance related risks. Our advice: nail this down as quickly as possible. If systems are in flux due to parallel projects, you may need to consider alternatives if the other projects’ timelines slip. Working on a Sitecore project? You’re likely weighing your options of hosting the xDB on premises or in the cloud. While decisions on that front are always changing given the evolution of the product, we’ve written a post to help you make an informed xDB decision (or check out our xDB webinar)
4. New approach to regions/languages
The potential change of the regional/language approach from the current state may require significant change management. There is also a possibility that existing systems make assumptions about regional content that will require them to be updated if the approach changes. A lot of the work we’ve done in incorporating new regions or languages has been using Sitecore, which has developed great multilingual capabilities.
5. Lack of enterprise search product with content faceting
As user expectations of search continue to increase, the need for a true search product becomes more necessary. Thankfully something like Coveo for Sitecore is free to use,
Helpful advice to help you level up your web design skills
Looking for ways to improve yourself as a web designer? We’ve put together 13 tips to help guide your creative growth.
Whether you’re just beginning your journey as a web designer or have created countless websites, you can always improve your craft.
Here are 13 tips to help you sharpen your skills and strengthen your design work.
1. Avoid hectic color schemes
With so many wonderful shades and hues out there, it’s easy to go overboard with color. Though bright and bold color schemes are at the cornerstone of many designers’ aesthetics, when you put too many colors too close together, the visual noise that is created overpowers the rest of the web design.
Stick with a simple color palette and neutral background colors. A toned-down background makes instances of color — such as colors on call-to-action buttons, menu items, or other design elements — stand out and get the attention they deserve. Sometimes all you need is a simple white, black, or neutral background.
Made in Webflow, this website for the hairstylist Emi Styles is a great example of how a simple color scheme can project a sense of calm and order. To better understand how to best use color in your own web design, read up on color theory to help you make better decisions about your own color schemes.
2. Put some thought into the images you include
The photos that are integrated into a web design layout have a huge impact on the overall look and feel of a website. Poorly shot images with fuzzy focus and questionable composition can diminish even the most brilliant of designs. Generic stock photos can drain the life from a design, leaving it bland and uninspiring.
Using high-quality photos is a simple way to improve your designs.
There are plenty of great options out there if you want to use stock photos. But don’t just plop them down into your designs as they are. Make sure you crop and edit them. Use filters, adjust the saturation, change the warmth, bump up the contrast, and use other photo editing techniques to make the images better fit in with the harmony of a web design.
Additionally, make sure that whatever images you choose fit within the context of the content they’re appearing with. If a photo doesn’t relate at all to the section it’s being placed into, you may need to find one that fits the content better.
Lastly, pay attention to the file types you’re using. Know the difference between a JPG and a PNG. Implementing the correct file types can make a huge difference in how fast your pages load.
3. Learn about SEO
We know you didn’t devote yourself to the art of web design to be bothered by search engine optimization. But how you put together a web design can have a great impact on SEO.
As a web designer, a few things you should
People go online to search for different types of information and this means that your company needs a strong online presence. Many users need to carry out searches before they make a purchase. Your business thus requires a website that will be ranked on the first page of search results. Websites represent companies and have the ability to determine whether or not users will be receptive to them.
Having a website is important but in order for it to help your business become more profitable, it needs to be seen in search results whenever searches are carried out using particular keywords. This is based on the tendency of people to search according to what they are looking for, such as product or service.
Websites that do not appear on the first page of search engine results when people carry out searches can be regarded as non-existent among online users. This is why you need to ensure that your site ranks highly for specific keywords so that search engines place your site higher than several others that are related to the same keywords. SEO includes a variety of factors and plays a critical role in web design.
Value of SEO
Web design and SEO work together and more web designers are choosing to integrate SEO when designing websites. It is important for business owners to be aware of how important SEO is in web design and the value it adds to the design process.
A web design that is compatible with SEO is likely to draw more traffic. A website may be attractive and dazzling but if it is not search-engine friendly, you restrict the ability of major search engines to access your content.
If your website content is not readily accessible to search engines, it will not have a high ranking in the search results. Integrating SEO appropriately in your web design includes aspects such as technology, navigation, linking and content.
Content, Keywords, and Links
- The content on your web pages is vital for SEO success. During the process of building your site, it is advisable for the web designer to be aware of what your business entails. This makes it possible for lists of keywords to be selected in the initial stages of development according to what users are likely to search for when looking for information that relates to the site.
- Content is essential in SEO but should be used properly to avoid any unethical practices that may lower our ranking or lead to search engines penalizing your site. Strategic and meaningful placement of keywords will help you get a better ranking for your web pages in search results.
- Adding keywords to content while creating the web pages will help to cut down on the time used to change content on web pages for the purpose of SEO.
- Link building enables you to have links directed from other credible sites to help you achieve better search engine rankings for your website. In order for quality content
This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?
Why is SEO growing in importance the way it is?
These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.
1. Organic Search is Most Often the Primary Source of Website Traffic
Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
o, and many, many others.
That’s not to say that all search engines don’t contribute to a brand’s visibility – they do. It’s just that Google owns a considerable portion of the overall search market.
Nevertheless, it’s a clear-cut leader, and thus its guidelines are important to follow.
But the remaining part of the market owned by other engines is valuable to brands, too. This is especially true for brands in niche verticals where voice, visual and vertical search engines play an essential role.
YouTube is the second biggest search engine and over 2 billion people access it at least once a month.
We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.
Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.
2. SEO Builds Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.
Many elements go into establishing authority regarding search engines like Google.
In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:
- Natural links.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
But establishing that authority will do more for a brand than most, if not all, other digital optimizations.
The problem is, it’s impossible to build trust and credibility overnight – just like in real life. Authority is earned and built over …