9 Guidelines & Best Practices for Exceptional Web Design and Usability

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. Does that shade of blue look right? Should the logo be on the right side of the screen, or left? What if we put a giant animated GIF in the middle of the page?

However, in a world where folks have more than 1.8 billion websites they can potentially land on, you need to make sure yours is not just a pretty face. It should be designed for usability, how easy your website is to use, and user experience (UX), how enjoyable it is to interact with your website.

Now, you could spend years studying the ins and outs of these disciplines But for the sake of giving you a jumping-off point, we’ve assembled a list of the fundamental guidelines and best practices you can apply to your next website redesign or website launch. Then, we’ll review 10 features you’ll need on your site to put these recommendations into practice. Let’s dive in.

Free Workbook: How to Plan a Successful Website Redesign

 

  1. Website Design Guidelines

  2. Website Design Best Practices

  3. Website Design Requirements

 

 

 

1. Simplicity

While the appearance of your website is certainly important, most people aren’t coming to your site to evaluate how slick the design is. They want to complete some action, or to find some specific piece of information.

Therefore, unnecessary design elements (i.e., those which serve no functional purpose) will only overwhelm and make it more difficult for visitors to accomplish what they’re trying to accomplish.

From a usability and UX perspective, simplicity is your best friend. If you have all the necessary page elements, it’s hard to get too simple. You can employ this principle in a variety of different forms, such as:

  • Colors: Basically, don’t use a lot. The Handbook of Computer-Human Interaction recommends using a maximum of five (plus or minus two) different colors in your design.
  • Typefaces: The typefaces you choose should be highly legible, so nothing too artsy and very minimal script fonts, if any. For text color, again, keep it minimal and always make sure it contrasts with the background color. A common recommendation is to use a maximum of three different typefaces in a maximum of three different sizes.
  • Graphics: Only use graphics if they help a user complete a task or perform a specific function (don’t just add graphics willy-nilly).

Here’s a great example of a simple but effective homepage design from HERoines Inc:

examble of website design on the website for HERoines Inc

Image Source

2. Visual Hierarchy

Closely tied to the principle of simplicity, visual hierarchy means arranging and organizing website elements so that visitors naturally gravitate toward the most important elements first.

Remember, when it comes to optimizing for usability and UX, the goal is to lead visitors to complete a desired action, but in a way that feels natural and enjoyable. By adjusting the position, color, …

15 Reasons Why Your Business Absolutely Needs SEO

Brands need SEO first, as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

15 Reasons Why Your Business Absolutely Needs SEO

This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.

SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?

Why is SEO growing in importance the way it is?

These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search is Most Often the Primary Source of Website Traffic

Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many, many others.

15 Reasons Why Your Business Absolutely Needs SEO

That’s not to say that all search engines don’t contribute to a brand’s visibility – they do. It’s just that Google owns a considerable portion of the overall search market.

Nevertheless, it’s a clear-cut leader, and thus its guidelines are important to follow.

But the remaining part of the market owned by other engines is valuable to brands, too. This is especially true for brands in niche verticals where voice, visual and vertical search engines play an essential role.

Google, being the most visited website in the world (and specifically in the United States), also happens to be the most popular email provider globally with more than 1 billion users.

YouTube is the second biggest search engine and over 2 billion people access it at least once a month.

We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google.

In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:

6 Reasons Why Your Business Absolutely Needs SEO

Brands need SEO first, as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.

SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?

Why is SEO growing in importance the way it is?

These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search is Most Often the Primary Source of Website Traffic

Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many, many others.

15 Reasons Why Your Business Absolutely Needs SEO

That’s not to say that all search engines don’t contribute to a brand’s visibility – they do. It’s just that Google owns a considerable portion of the overall search market.

Nevertheless, it’s a clear-cut leader, and thus its guidelines are important to follow.

But the remaining part of the market owned by other engines is valuable to brands, too. This is especially true for brands in niche verticals where voice, visual and vertical search engines play an essential role.

Google, being the most visited website in the world (and specifically in the United States), also happens to be the most popular email provider globally with more than 1 billion users.

YouTube is the second biggest search engine and over 2 billion people access it at least once a month.

We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google.

In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:

6 Time-Saving Small Business Website Tips

Running a small business is extremely rewarding, but it also has its challenges.

Anyone who runs or works in a small business knows how many different hats you have to wear in order to complete a variety of different daily tasks, from monitoring finances to managing staff and handling customer support. Keeping your website in great shape shouldn’t have to take up too much of your attention.

Your website should be a fun and satisfying project that represents your best work, and helps you grow your business. In order to keep it joyful and effective, it is essential to be efficient every step of the way, so you can spend more time on what matters most to you.

There are a few core things that you can do to save time when it comes to managing and maintaining your website. From automation and content strategy to outsourcing technical work, there are lots of tasks you can take off your plate.

We’ve put together a list of the top time-saving website tips that will help optimize your website and workflow, resulting in more overall happiness! We hope you find them helpful.

6 time-saving small business website tips

1. Work with Professional Developers

The internet is a fast-changing environment. There are always new methods and tools coming out that improve the functionality of a website, which is exciting and beneficial for your business. The technology at our disposal helps business owners to stay up-to-date on the latest ways to run an efficient website that consistently delivers an excellent user experience.

Some of these areas include new developments in SEO, UX design, hosting, and security that could boost your business’ success – or threaten it.

Delegation is the biggest time-saving tip for your website’s maintenance and development. To save time as you strive to make your site an effective business asset, consider hiring an agency to handle all your website’s daily, weekly, and monthly technical tasks.

Delegating tasks to an external agency will cost less money and time for your business in the long run. It also provides you with a team of experts you can rely on to have the expertise you probably don’t have.

An agency can fully manage your site’s:

    • Security
    • Backups
    • Hosting
    • Plugins
    • Themes
    • Speed testing

This way, you won’t have to worry about getting involved in anything technical at all when it comes to your website’s performance. You can trust that your site will be kept secure and up-to-date. Delegation can also significantly increase your productivity because you can remain focused on what you do best for your business.

2. Use Automation Tools

Automation software is one of the most practical time-saving tools for businesses. We are lucky to live …

8 Reasons Why Your Business Absolutely Needs SEO

Brands need SEO first, as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

15 Reasons Why Your Business Absolutely Needs SEO

This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.

SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?

Why is SEO growing in importance the way it is?

These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search is Most Often the Primary Source of Website Traffic

Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many, many others.

15 Reasons Why Your Business Absolutely Needs SEO

That’s not to say that all search engines don’t contribute to a brand’s visibility – they do. It’s just that Google owns a considerable portion of the overall search market.

Nevertheless, it’s a clear-cut leader, and thus its guidelines are important to follow.

But the remaining part of the market owned by other engines is valuable to brands, too. This is especially true for brands in niche verticals where voice, visual and vertical search engines play an essential role.

Google, being the most visited website in the world (and specifically in the United States), also happens to be the most popular email provider globally with more than 1 billion users.

YouTube is the second biggest search engine and over 2 billion people access it at least once a month.

We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google.

In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:

12 Reasons Why Your Business Absolutely Needs SEO

What Is SEO and Why Does It Matter – Film Daily

SEO is important for greater searchability and visibility but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to the next level.

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

How to Prioritize SEO for the Greatest Business Impact

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that

How to Start a Web Design Agency in 2021?

So, are you thinking of starting a web design agency? It’s a glorious idea. Covid-19 has shown businesses how successful or disruptive a good online presence can be for businesses. During this pandemic, we have all seen that the demand for web design has increased and will continue to increase.

Today, it’s much more common to start your own business. After learning all the necessary skills about web design such as coding, designing, photoshop, SEO, IT, and more, everything is easier now and only a few steps are left for starting a web design agency.

When you know the steps and have a plan, you can launch your agency successfully. It takes time to rise and succeed in a web design business, so you should manage your expectations and set yourself up for achievement. 

Here are some necessary steps you need to check out to get started to turn your skills successfully into a career, complete the startup process and launch your agency.

How to Start a Web Design Agency in 2021?

So, are you thinking of starting a web design agency? It’s a glorious idea. Covid-19 has shown businesses how successful or disruptive a good online presence can be for businesses. During this pandemic, we have all seen that the demand for web design has increased and will continue to increase.

Today, it’s much more common to start your own business. After learning all the necessary skills about web design such as coding, designing, photoshop, SEO, IT, and more, everything is easier now and only a few steps are left for starting a web design agency.

When you know the steps and have a plan, you can launch your agency successfully. It takes time to rise and succeed in a web design business, so you should manage your expectations and set yourself up for achievement. 

Here are some necessary steps you need to check out to get started to turn your skills successfully into a career, complete the startup process and launch your agency.

Discover How Being Insights Driven Can Leverage Growth

Our leading industry experts will be discussing what you really need to know to future-proof your organizational success, using the valuable business insights at your fingertips.

JOIN THE FREE WEBINAR TODAY!

Before starting your web design agency

You should know web designing includes tasks that require programming technical skills and knowledge in site usability. These skills, including being familiar with designing tools and knowing coding languages such as HTML and CSS, are essential for any web designer.

However, by choosing the best platforms such as WordPress, Wix, Squarespace, Joomla, and Drupal, you don’t even have to learn every detail about HTML and CSS. These platforms automatically do everything and make your work easier. Learning these platforms that give you speed is as simple as using them. However, expertise in your field brings you more success in the long turn.

The other thing is finding out what you like most to determine in

The Top 25 Articles About Web Design in 2018

It’s 2018, and whether you’re a brand new business building your first website or an established one in need of a revamp, there is a slew of factors you’ll need to take into account. Consumers and technology have evolved, SEO algorithms have changed, and new digital tools have emerged.  Good thing we’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website but capture new customers and grow your business at the same time.

1. Use These Web Design Tricks to Grow Your Business Exponentially

Gabriel Shaoolian from Entrepreneur talks about how to use web design tactics like video landing pages, parallax scrolling, and animated calls to action that will make a concrete impact on business growth.

 

2. The Four Web Design Trends Businesses Should Actually Care About

What are some of the top web design trends for 2018 that your business should be aware of? Bryant Chou from Forbes goes over things like long-form multimedia, content hubs and e-books, and principles-first design.

 

3. 7 detailed tips on how to improve your website in 2018

Technology is always changing, and it takes a lot of effort to keep your website in line with what’s new. Aaron Dicks from The Next Web takes a closer look at some of the most important technical improvements you can make to your website this year like mobile optimization and AMP for ads.

 

4. 5 steps to speed up your image-heavy website

One of the biggest website design optimization mistakes that businesses make is image size. Slow loading times hurt not only the user experience but SEO and search rankings. Brandon Morelli of Codeburstio goes over how to audit your website for heavy image size and make the necessary changes.

 

5. 5 Best Responsive Web Design Practices in 2018

There’s no telling what device users might access your website on. Whether it’s a PC, smartphone, or tablet, your website needs to be responsive to every device, browser, and operating system to ensure a seamless experience. TG Daily breaks down everything from typography to grid design on how to make your website responsive.

 

6. 16 of the Best Landing Page Design Examples You Need to See in 2018

Landing pages can be one of the most effective tools in targeting your lead generation efforts towards specific customer segments. Here, Hubspot provides a ton of landing page inspiration for 2018. From big brands like Shopify and Airbnb, you’ll learn how to properly execute landing page elements like forms, copy, and layout.

 

7. How to Rank in 2018: The SEO Checklist

How your design your website can play a pivotal role in how you rank in search engines like Google and Bing. And there’s perhaps no better authority on SEO, SERP, and keyword analysis than Moz. Rand Fishkin breaks down everything you need to know about designing your website to be SEO friendly, taking into account updated …